Video Marketing
Video marketing uses video to endorse or market your brand, product or service. A strong marketing movement incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos etc. Trends in video marketing are:
- The Continued Rise of Ephemeral Stories
- More (and Better) Video Ad Options for Marketers
- Brands Increase Platform-Specific Targeting
- Informative and Educational Pieces Lose Their Stigma
- The Declining Cost of Video Creation
- The Video-Social Media Bond Strengthens
- The Video-Search Bond Strengthens
- Video Formats Will Continue to Diversify
- The Importance Optimizing for No Sound
- More (and Better) Video Ad Options for Marketers