Video Marketing

Video marketing uses video to endorse or market your brand, product or service. A strong marketing movement incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos etc. Trends in video marketing are:

  • The Continued Rise of Ephemeral Stories
  • More (and Better) Video Ad Options for Marketers
  •  Brands Increase Platform-Specific Targeting
  • Informative and Educational Pieces Lose Their Stigma
  •  The Declining Cost of Video Creation
  • The Video-Social Media Bond Strengthens
  • The Video-Search Bond Strengthens
  •  Video Formats Will Continue to Diversify
  • The Importance Optimizing for No Sound
  • More (and Better) Video Ad Options for Marketers

 

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