Modern Trends in Digital Marketing and Management

Video Marketing

Video marketing uses video to endorse or market your brand, product or service. A strong marketing movement incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos etc. Trends in video marketing are:

• The Continued Rise of Ephemeral Stories
• More (and Better) Video Ad Options for Marketers
•  Brands Increase Platform-Specific Targeting
• Informative and Educational Pieces Lose Their Stigma
•  The Declining Cost of Video Creation
• The Video-Social Media Bond Strengthens
• The Video-Search Bond Strengthens
•  Video Formats Will Continue to Diversify
• The Importance Optimizing for No Sound
• More (and Better) Video Ad Options for Marketers