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Modern Trends in Digital Marketing and Management, will be organized around the theme “Innovative Technologies to Enhance the Current Marketing Systems”

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The digital strategy is part of the business scheme and experts maintain that it cannot be   operational if  assembled is the application of digital technologies to business models to form new differentiating business capabilities. In the future, all business strategy is going to be digital strategy

  WEM is a powerful all-round business application platform. WEM provides a new approach to software development. Software development with WEM becomes easy, fast and really agile. WEM makes an honest effort to keep technical IT-details off from the developer. As a result even folks while non- IT expertise will produce internet applications, permitting fast Application Modelling recent trends in web experience management:

  • Data Visualization
  • Micro interactions
  • Duotone & Double Exposure
  • Mobile first approach
  • Data Visualization
  • Animations
  • Overlapping Elements
  • Use of hues & gradients
  • Broken grid layout & Split layout
  • Full-screen video
  • Animations


SEO is short for search engine optimization.  Search engine optimization is a philosophy of systems, procedures and strategies used to expand the measure of visitors to a site by getting a high-positioning placement in the list items page of a search engine trends in SEO are:

  • Page speed
  • Mobile-first indexing
  • Brand as a ranking signal
  • GDPR
  • Win with On-page Optimization
  • Invest in Technical SEO
  • Optimize for Featured Snippets & Other Google SERP Features


Paid Search Marketing manages organizations the chance to publicize inside the supported postings of a web search tool or an accomplice website by paying either each time their advertisement is clicked or less generally, when their advertisement is shown or when a telephone contact is generated, which is pay per call. The following are trends in paid search marketing.

  • Audiences, Not Keywords
  • Automation + Human Intelligence
  • Account Management & the Role of PPC Marketers
  • Attribution & Cross-Channel Advertising Experiences
  • Remarketing
  • Brand Building
  • More New Ad Types, Extensions & Features


It’s a type of on-line marketing that focuses on personalisation of on-   line content supported the geographical location of potential consumers. This method permits companies to offer content of interest to the users, in line with the place wherever they reside. Trends in geotargeting are:

  • Augmented marketing and events
  • Ads kindled by indoor mapping
  • Digital influencers for local retailers
  • Turbocharged predictive analysis


Content marketing could be a type of marketing directed on making, printing, and distributing content for a directed audience on-line. It’s motive is to draw in and keep customers by systematically making and curating relevant and cherished content with the aim of setting or intensify client behaviour .it's an continuing process that's best integrated into your overall marketing strategy, and it focuses on owning media, not rental it. Trends in content marketing are:

  • Authenticity, transparency, and value marketing
  • Content personalization and interactivity
  • Cross-team input and development
  • More collaboration between brands
  • Integrations as a growth lever
  • Using influencers as an ad hoc content team
  • Developing multimedia content with omnichannel distribution
  • Capitalization on micro-moments
  • Use of chatbots and artificial intelligence
  • Use of content cluster

Artificial intelligence (AI) is a part of computer science that highlights the making of intelligent machines that work and respond like humans.  Some of the actions computers with artificial intelligence are designed will include speech recognition , learning ,planning, problem solving . Latest   trends  in artificial intelligence are:

  • Creating and Generating Content
  • Content Curation
  • Introducing Adext
  • User Experience (UX)
  • Chatbots
  •  Predictive Analysis
  •  Web Design


An email marketing approach is a set of actions that a marketer identifies and follows to attain required marketing goal from email promotion .This plan of activities gives the business a direct network of communication with prospects and customers for brand promotion. Latest trends in email marketing are:

  • Interactivity
  • Artificial Intelligence
  • Automation and Personalization
  • Design Cues from Social Media
  • Data Privacy


A remote worker is someone who works external of a office. An employee might work from home, from a coffee shop, or from anywhere that is not a fixed office; although depending on the type of job they do, they might find themselves going into an office on event (if the company’s hub is geographically close to them). A firm might have a group of remote workers or a mix of both office workers and remote workers. Latest trends in remote workers are:

  •  Workplace cyber security will move upstream
  • “In-the-office” days may become more popular
  •  Employer expectations of digital skills are shifting from basic to advance
  •  Employers should start addressing the “trust issues”
  •  Nomadic remote workers will find new bases
  •  Get prepared for Gen Z competition


Marketing technology are tools that make life easy for marketers to market. They automate tough, slow and repetitive manual tasks to surface customer insight. Built by technicians, used by marketers. Marketing technology should aim to remove or notably decrease the need for IT involvement. In short, to keep marketing in marketing .Trends in marketing technology are:

  • Chatbots and AI are here to stay
  • Voice is going to continue to rise
  • AI and machine learning
  • Choose your reality: AR or VR
  • Video is still going to be at the top of the tree


Product marketing is a branch of marketing that focuses on finding the right customers for a particular product, and creating an appealing pitch to those customers .This includes deciding the products positioning and messaging, launching the product and ensuring salespeople and customers understand it .It is not a specific marketing strategy, but an essential aspect of many strategies that maximize the potential of a specific product. Trends in product marketing are:

  •  Interactive Chabot
  •  Integrating AI and Block chain Technologies
  •  Influencer Marketing
  •  Native Advertising
  •  Social Media Marketing Trends
  •  Micro-Influencers 
  •  Mobile-First Indexing


mobile retargeting is a promoting arrangement that reconnects clients, who have appeared earlier consideration in your goods or services, by sending customized advertisements to their cell phones By retargeting these clients with focused advertisements, advertisers endeavour to reconnect them - regardless of whether to take them back to the application in the event that they have skipped, or to consistently engage clients with explicit motivating forces or offers. Trends in mobile retargeting

  • AI and Mobile Marketing — A Perfect Match
  • AR/VR — Retail, Travel, and Media
  • App gamification


Video marketing uses video to endorse or market your brand, product or service. A strong marketing movement incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos etc. Trends in video marketing are:

  • The Continued Rise of Ephemeral Stories
  • More (and Better) Video Ad Options for Marketers
  •  Brands Increase Platform-Specific Targeting
  • Informative and Educational Pieces Lose Their Stigma
  •  The Declining Cost of Video Creation
  • The Video-Social Media Bond Strengthens
  • The Video-Search Bond Strengthens
  •  Video Formats Will Continue to Diversify
  • The Importance Optimizing for No Sound
  • More (and Better) Video Ad Options for Marketers


Human Resource Management is the method of recruiting, selecting, admitting employees, providing orientation, instructing training and development, evaluating the performance of employees, deciding compensation and providing benefits, motivating employees, maintaining proper relations with employees and their trade unions, ensuring employees safety, welfare and health measures in compliance with labour laws of the land. Recent trends in human resource management

  • Chat bots
  • Machine Learning
  • Artificial Intelligence
  • Intelligent learning platforms
  •  Emergence of new vendors in the recruitment market
  •  Outsourced Recruitment

Organizational culture represents the workplace atmosphere, attitudes and values. Successful companies inculcate values into the organization to engage employees and recruit and attract new talent. Here are the trends we can expect in the next year in the world of work.

  • Diversity Inclusion
  • Agile Corporate Culture
  • Embracing Artificial Intelligence
  • Mental Health Prioritised 
  • Weigh Up the Risk 


Sustainability Management is the Development that addresses the issues of the present without trading off the capacity of future ages to address their very own issues and it is the convergence of business and sustainability. It is the act of dealing with a company's effect on the three primary concerns—people, planet, and profit—so every one of the three can thrive later on. Sustainability inclines by the pertinence for their industry and area.

  • Agriculture and food
  • Engineering and construction
  • Automotive and transportation
  • Energy and utilities
  • pharma and health
  • High-tech and electronics
  • Consumer goods and retail


Interdisciplinary Management is a business might use interdisciplinary team of professionals to work on a complex project. Team requires a definable membership, a group consciousness, a shared vision, a corporate sense of purpose, clear interdependence and interaction and ability to act in a co -ordinated manner. It requires multiple skills to expertise

  • Intangibles
  • Contracting and incentives
  • Risk management
  • Financial analysis
  • Time management
  • Social and environmental accounting
  • Corporate governance


Supply chain management (SCM) is the wide range of actions required to plan, control and perform a product's flow, from attaining raw materials and production through supply to the final customer, in the most efficient and cost-effective way possible. Latest trends that causes significant impact and change to supply chain design and performance:

  • Demand Planning Begins at the End of the Cycle
  •  Increased Competition and Price Pressures
  • Globalization
  •  Outsourcing
  • Collaboration between Stakeholders in the Extended Supply Chain
  • Shortened and More Complex Product Life Cycles  

Work life balance is a process which helps personnel of an organization to balance their individual and professional lives. Work life balance motivate employees to divide their time on the basis on priorities and keep a balance by devoting time to family, health, vacations etc. along with creating a career, business travel etc. It is an significant concept in the world of business as it helps to motivate the employees and increases their loyalty towards the company.



 Influencer marketing is the way toward recognizing, investigating, drawing in and supporting the general population who make high-impact discussions with clients about your image, items or services.

  • Brands Will Cultivate Long-Terms Relationships with Influencers
  • Greater Emphasis on Micro-Influencers and Nano-Influencers
  • Brands Will Cultivate Long-Terms Relationships with Influence
  •  Increase in the Importance of Video
  •  Instagram will Remain Pivotal to Influencer Marketing Success
  • IGTV Will Grow in Popularity
  • Brands Will Focus on Alignment Rather Than Follower Numbers
  • When Selecting Influencers
  • More Influencers Will Operate on a Business Basis
  • Brands Will Unite in the Fight against Fake Followers
  • Disclosing Influencer Sponsorship Will Become the Norm


Business ethics, hints the type of connected morals, which studies moral standards, ethics and issues  that occur in the business condition. It is only the mix of everyday ethics and moral standards to business and applies to a wide range of business. Recent trends in business ethics are

  • Measuring culture
  • Data Protection
  • Human Rights
  • Economic Crime