Modern Trends in Digital Marketing and Management

Product Marketing

Product marketing is a branch of marketing that focuses on finding the right customers for a particular product, and creating an appealing pitch to those customers .This includes deciding the products positioning and messaging, launching the product and ensuring salespeople and customers understand it .It is not a specific marketing strategy, but an essential aspect of many strategies that maximize the potential of a specific product. Trends in product marketing are:

•  Interactive Chabot
•  Integrating AI and Block chain Technologies
•  Influencer Marketing
•  Native Advertising
•  Social Media Marketing Trends
•  Micro-Influencers 
•  Mobile-First Indexing