Marketing Technology

Marketing technology are tools that make life easy for marketers to market. They automate tough, slow and repetitive manual tasks to surface customer insight. Built by technicians, used by marketers. Marketing technology should aim to remove or notably decrease the need for IT involvement. In short, to keep marketing in marketing .Trends in marketing technology are:

  • Chatbots and AI are here to stay
  • Voice is going to continue to rise
  • AI and machine learning
  • Choose your reality: AR or VR
  • Video is still going to be at the top of the tree

 

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    June 04-05, 2025

    5th Global Business and Marketing Studies Summit

    Edinburgh, Scotland

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